A new trend in the fashion world
The brand name "MODENARO" the initial syllables of the names and surnames of both authors:
The appearance of the direction and the implementation
of new fashion solutions is the result of creative activity and the process of research of
"Quantum Art", which discovered
The idea of creating the brand "MODENARO" belongs to the designer Roberto Dendi and the designer from Russia Natalia Morozova. Roberto Dеnte presented the idea of the synthesis of science and art and wrote the manifesto of "Quantum Art", which gave modern society a new direction, which was recognized by the Russian Academy of Natural Sciences as a new direction in science.
The very idea of creating a fashion collection did not come to them spontaneously. This was laid down in both from birth. Roberto's mother is a fashion designer and designer of clothes, as well as Natalia's grandmother, have been creating and creating clothing models all her life. It was the creative union of two thoughts in one direction that synthesized the creation of the "Quantum Mode".
In their collection, they demonstrated the idea of a combination of styles in which the classics are perfectly combined with sports and perfectly complement each other, adding their quantum works of artists to the collection of prints. The women's collection contains the fundamental code of the Universe, a spiral shell, a symbol of the feminine principle. The design of the model and its development keep the clothing line concise, frames and logically completes the idea of quantum fashion.
© 2022 Roberto Denti, Mona Unica (Natalia Morozova)
Why the asymmetry
The design is based on the concept of asymmetry, which has historical, scientific and social values:
Historical-the use of the design of Roberto Denti's mother- Anna Maria Bonfatti.
Scientific-The asymmetric design resembles a microcosm of subnuclear particles and at the same time a macrocosm, is crucial for the existence of the entire universe.
Social-reflects a new socio-economic revival with a multi
-polar world, without domination and pressure on all others, with
true cooperation and individuality in all spheres withrespect for nations and the ecosystem as a whole.
© 2022 Roberto Denti
Quantum work, as such, promotes innovative perception, encourages the subject to observe and focuses on the ever-changing receptive consciousness. She appeals to an inspired, educated person with an artistically perceived mind that is moving forward compared to time. A quantum work of art has a certain influence on reality and the subsequent artistic process, since it becomes part of the consciousness of a social personality expressing it in a materialized expression. These factors serve as a starting point for further progress in art, and this language leads the observer to increase consciousness, his own thinking, his own cultural background and the creation of new models of approach to reality. This contributed to the creation of the basic idea of synthesizing the acquired knowledge and observations into a qualitatively new artistic model, such as "quantum fashion".
© 2022 Mona Unica (Natalia Morozova)
There are five components in the brand philosophy, each of which contributes its distinctive and unique feature to the holistic and harmonious image of the brand:
Individuality is the uniqueness of each model and the embodiment of an experienced creative potential.
Innovativeness — leadership and implementation of innovative ideas
Quality is a guarantee of tangible and obvious quality and noticeable
Naturalness— commitment to natural materials.
Conceptuality is the obligatory carrying of the information and ideological load of all collections.
© 2022 Mona Unica(Natalia Morozova)
Promotes innovative perception, encourages the subject to observe and is focused on an ever-changing receptive consciousness.
Appeals to an inspired, educated person with an artistically perceived mind who is moving forward compared to time.
© 2022 Roberto Denti
The collections are made of Italian fabrics, modeled and sewn at the Soul Service sewing factory in Carpi, Modena province, Emilia-Romagna region. The factory's technologists are known for their skillful implementation of the basic idea of modeling. The prints were produced at the SoloModa factory in Italy, in the city of Como, known worldwide for its art of innovative printing on fabrics.
The quantum collection MODENARO received the first place in Moscow at the exhibition-competition "Couturier of the Year 2019". The presentation of the collection was successfully held in Italy, in Sicily, as part of the "Beautiful November in Caltagirone" program, November 2019. The show of the new collections took place in Moscow as part of the program "Hypothesis of the World-the Paradigm of a New World Cooperation" at Mosconcert and at the Moscow House of Nationalities on August 5,6, 2021. At Fashion Week in Italy, in the PROMENADE DELLA MODA program in Milan, on February 27, 2022, MODENARO participated in the jury of the competition, held a show of new collections and received a special award from the organizer.